Say goodbye to passive media

In the world of funeral and cemetery marketing, the traditional approach usually includes a combination of newspaper and direct mail. The challenge today is that less consumers are reading a newspaper on a daily basis and the response rates for direct mail are less than half a percent. It’s time to say goodbye to passive media and begin working with proactive media like radio, television and social media. Radio is the optimal mainstream media as it offers the ability to target specific demographics and offers affordable frequency. And you can create an emotional connection to listeners more than 95% of North Americans listen to the radio daily and it is the only medium available for free. in the coming weeks, i will give you simple steps to create your own radio campsign. For more information contact

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