Say goodbye to passive media

In the world of funeral and cemetery marketing, the traditional approach usually includes a combination of newspaper and direct mail. The challenge today is that less consumers are reading a newspaper on a daily basis and the response rates for direct mail are less than half a percent. It’s time to say goodbye to passive media and begin working with proactive media like radio, television and social media. Radio is the optimal mainstream media as it offers the ability to target specific demographics and offers affordable frequency. And you can create an emotional connection to listeners more than 95% of North Americans listen to the radio daily and it is the only medium available for free. in the coming weeks, i will give you simple steps to create your own radio campsign. For more information contact tim@storefrontmedia.ca

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: