So we have established that radio is an optimal medium for the funeral and cemetery profession. But what are the steps to creating a campaign.
Step # 1 – determine which radio stations reach the target demographic which typically is 50+ skewed female
Step # 2 – establish a budget and gather rank reports on the stations. Factor the audience and the price and determine which station is most cost efficient
Step # 3 – schedule a long term campaign as short schedules are a gamble
Step # 4 – have patience and let the campaign build your brand over time
My next blog will discuss the creative approach