Funeral and cemetery radio advertising

So we have established that radio is an optimal medium for the funeral and cemetery profession. But what are the steps to creating a campaign. 

Step # 1 – determine which radio stations reach the target demographic which typically is 50+ skewed female

Step # 2 – establish a budget and gather rank reports on the stations.  Factor the audience and the price and determine which station is most cost efficient

Step # 3 – schedule a long term campaign as short schedules are a gamble

Step # 4 – have patience and let the campaign build your brand over time

My next blog will discuss the creative approach

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