What radio formats make sense for funeral and cemetery ads

So you’ve decided to use radio as a medium to promote your funeral and cemetery business. The next question is which format makes sense. First, radio stations can provide you with demographic information on their respective listening audience. So you can analyze the market and select the stations that target the 50+ demographic. On the AM band, the obvious choice is a talk radio station because the audience is actively listening and will absorb the commercial content. Every market usually has at least one heritage talk radio station as well as perhaps a sports station. On the FM band, the options are substantial. The first choice would be an oldies station that features either nostalgic music or 60’s and 70’s music. The other choices are a light adult contemporary station or even a classic rock station as those should target the 35 – 64 demographic. The other important consideration is the cost effectiveness. You may have a station with bigger reach, however, if the cost per thousand is too high then you may one to consider the # 2 station. For more information on selecting radio stations to promote your funeral home or cemetery property, please contact us at storefrontmedia.ca

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