Funeral and cemetery advertising in the newspaper

The challenge of advertising in the newspaper is enormous in this day and age. Traditionally, big brands bought print advertising to promote their business, however, with less than half of the adult population reading a daily newspaper, the option is not as obvious. Did you know that only 42% of readers of a newspaper will note a full page ad. That means that the average quarter page ad will only be noted by about 25% of readers. The other challenges with print are lack of frequency and price. In order to sell a product or service, your message must reach prospects with solid frequency and a page in the newspaper does not deliver. Also, the cost of print advertising continues to rise as the circulation decrease therefore the cost efficiency is decreasing. The argument that the older demographic is still reading the newspaper is one to consider, however, the return on investment doesn’t justify it. The one position that could be considered is the obituary section so simply add your funeral home or cemetery name and logo at the bottom of the announcement and you have a presence in the newspaper. For more information on funeral and cemetery advertising, visit our website at http://www.storefrontmedia.ca

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