Top ten one word keys to success in sales

During every sales interview, I ask the candidate a simple question. ” What is the key to success in one word? ”

Over the years I have heard many good answers.

Below is a list of some of the answers . . .

– perseverance
– energy
– enthusiasm
– product knowledge
– listening skills
– determination
– passion
– desire
– empathy
– resilience
– effort

And the list goes on.

There is no right or wrong answer, however, the optimal answer to the question is honesty or integrity. That is the foundation of long term selling success.

There are three other critical components . . .

– attitude
– effort
– passion

As you scroll the list at the top, you will notice that more than 80% of the words are attitudes and less than 20% are skills. Without a positive attitude, your skill set is irrelevant. As a matter of fact, I would choose a positive candidate with no experience over an experienced sales person with a less than positive attitude any day of the week. The second component is effort. You must make a commitment and work hard. Nothing comes easy, especially in sales. Effort equals results. And third, you must have a passion for what you do – a combination of energy and enthusiasm will always guarantee success.

Now get out there and make something happen.

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