1. Learn continuously – once we stop learning, we stop growing. After 33 years in the world of sales and marketing, there is one thing that I know for sure. That is, every day I learn something new; and the learning comes from not only veterans but from young salespeople, kids, and even my dog. Take the time to read and go online to expand your knowledge base. Never stop learning because life never stops teaching.
2. Accept responsibility for failure. The only way to learn is to make mistakes. Thomas Watson of IBM fame once said ” In order to succeed, double your failures ” Most successful entrepreneurs have failed on their way to achieving their dreams. Abraham Lincoln lost jobs, had a nervous breakdown, lost elections and the love of his life died before he was elected President.
3. Want and help others succeed. My late father taught me about helping others and that has become an important tenet of my mission. You can help others from a charitable perspective but you can also help others by training and coaching them so that they can create their own success. The key to success in sales is to help others get the good feelings about what they bought and about themselves.
4. Set goals and develop a plan. One of my business partners always says that when there is a business challenge, create a plan and move on that plan. It’s like taking a car trip to a location that you have never visited without GPS or even a map. You must know where you are going and how you plan to get there before you begin.
5. Exude joy. At the end of the day, the most important key to success is a positive attitude. If you think you can or think you cannot, you’re right. Sales is a mental game where attitude trumps skill. The best salespeople are positive and passionate.