5 Mind Blowing Stats from Brevet

The phone is still the most useful tool in sales. Don’t let anyone try to convince you that email marketing makes sense. The results are terrible and I can personally attest to the fact that of the thousands of email marketing attempts that I have received, they all go in the same place- trash.

What this tells me is that we should not even bother using facebook or twitter to prospect.

In our busy world, prospects can avoid your call very easily. See below for two helpful tips.

At the end of the day, the answer is clear.

  • The phone is the best tool for prospecting
  • It may take up to ten calls to reach a client
  • Email marketing is not effective
  • Facebook and twitter are even less effective
  • There are days and times that are more profitable for prospecting on the phone, however, it is a full time job

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