Does advertising work?

Would Anheuser Busch spend $ 1, 680,000,000 per year if it didn’t. Why does McDonald’s continue to advertise? We all know what is served behind the Golden Arches. And the automotive industry spends 47 billion dollars world wide according to Ad Age.

The challenge faced by advertisers, both national and local, is the fact that the average consumer is exposed to 5,000 daily advertising messages. Walker-Smith says we’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today. “It seems like the goal of most marketers and advertisers nowadays is to cover every blank space with some kind of brand logo or a promotion or an advertisement,”

The reason that most advertising doesn’t work is primarily based on the creative approach more than the media selection. Most advertising doesn’t work because the creative a-roach is either not unique, filled with cliches, or does not offer a call to action.  Every ad needs . . .

  • Unique selling proposition – what makes your company from different from the competition
  • Attention grabber in the first seven seconds if you’re talking about broadcast media 
  • Call to action – tell the consumer what to do next
  • Emotions are more powerful than logic

Make sure that your ads don’t just blend in with the landscape

Or get lost in the elements

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