The Approach Step in Sales


This is the stage at which the salesperson gains trust and rapport with the customer. Make sure that you have done your homework, and have knowledge on the client and their business. The customer will be consciously or unconsciously sizing you up, so dress for success. Engage the customer in conversation that is focused on getting to know them, this stage is about setting the environment for a conversation of mutual engagement. Our business environments are filled with disruptions and pressures. As sales people we need to support the client in breaking from the current pressures of the day to focus in on our conversation which is all about them and solving their business challenges. We gain the right to the next step in the process by doing the Approach well.

If you are interested in sales, check out my website at http://www.theshysalesguy.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: