Customer Service Sucks

You know, I am a big fan of stellar customer service. Companies complain that business is slow due to economic conditions whereas the reality is more based on customer satisfaction levels. Jeffrey Gitomer wrote a book where the title says it all. Customer satisfaction is Useless. Customer loyalty is priceless. So I spent the monthContinue reading “Customer Service Sucks”

Saturday Night in Pennsylvania

Magic is the watchword for 2020. Seth Godin said that marketing is no longer about products or services. It’s about relations, stories and magic. The dictionary definition is . . . the power of apparently influencing the course of events by using mysterious or supernatural forces. What are mysterious or supernatural powers? They are simplyContinue reading “Saturday Night in Pennsylvania”