Communication is everything

No matter what job you have in life, your success will be determined 5% by your academic credentials, 15% by your professional experiences and 80% by your communication skills. If you take a moment and relate this to your daily business experiences, you will quickly realize how true this adage is. Your ability to communicateContinue reading “Communication is everything”

What I learned in sales this week

Sales is tough. Lessons can be learned. It doesn’t matter if you’ve been selling for 3 months or 30 years, there is always something to learn. Here is a list of what I learned in sales this week. 1. It’s tough to reach a decision maker and set an appointment. Business owners are busier thanContinue reading “What I learned in sales this week”

Technology and sales don’t mix

The prevailing wisdom is that technology is a great tool in the world of sales. Software programs enable us to maintain contact with our clients, emails allow us to reach a lot of prospects in one fell swoop, and power point or Prezi give us the opportunity to frame our presentations. But stop and thinkContinue reading “Technology and sales don’t mix”

Why is most advertising ineffective

According to Roy Williams, the Wizard of Ads, somewhere between 50-90% of advertising is not working. That’s a scary figure given the budgets that some companies allocate to advertising and marketing. There are several reasons why most advertising doesn’t work, but let’s review the three key challenges . . . 1. The average consumer isContinue reading “Why is most advertising ineffective”