Say goodbye to passive media

In the world of funeral and cemetery marketing, the traditional approach usually includes a combination of newspaper and direct mail. The challenge today is that less consumers are reading a newspaper on a daily basis and the response rates for direct mail are less than half a percent. It’s time to say goodbye to passiveContinue reading “Say goodbye to passive media”

It’s all about the message

In the funeral and cemetery advertising business, there are too many cliche filled ads – our family serving your family, serving this community for 50 years, and compassionate at a time of need. Although these are important considerations, the focus should be on education. Work to demystify death by educating consumers about the funeral andContinue reading “It’s all about the message”